Customers recommend, spend more with companies that protect their data – so why are so few businesses GDPR ready?

Increasingly data-hungry businesses risk commercial consequences as skeptical consumers threaten retaliatory action against companies that can’t protect sensitive personally identifiable information (PII), new research has found even as surveys suggest just 29 percent of companies will comply with globally-significant GDPR privacy legislation when it comes into effect next week. Fully 37 percent of Australian respondents

Why You Need To Invest In Qualitative Research Right Now

What’s worse than not solving a long-standing problem? Approaching the ‘right’ problem with the wrong solution and expecting the desired outcomes. Yet, that’s what so many companies continue to do almost on auto-pilot mode, much to their dismay. We’re living in times where burgeoning competition is defining business outcomes, impelling companies to ‘scratch the surface’

Research, for Whom?

Looking back at some 30 years of working in the social sector, I believe that the most important milestone in my journey was the point when I started recognizing the importance of research in development. As a freshly minted doctor in the late 1970s, I was so socially oriented that I did not take research