Increasingly data-hungry businesses risk commercial consequences as skeptical consumers threaten retaliatory action against companies that can’t protect sensitive personally identifiable information (PII), new research has found even as surveys suggest just 29 percent of companies will comply with globally-significant GDPR privacy legislation when it comes into effect next week.
Fully 37 percent of Australian respondents to the 3GEM/Veritas Technologies Global Data Privacy Consumer Study 2018 – released during this week’s global Privacy Awareness Week (PAW) – said they have low confidence that companies are taking the appropriate steps to protect their personal data, and just 22.1 percent said they have high confidence that their data is being protected.
Read More: https://www.cso.com.au/article/641289/customers-recommend-spend-more-companies-protect-their-data-why-few-businesses-gdpr-ready/